By Tina Wells

Millennials are a confusing demographic for businesses to target successfully because it's difficult to pin down what this age group is into, up for and supposedly up against. Unpredictable, incredibly segmented and with fleeting interests, how can an entrepreneur reach a generation that doesn't stay still long or often?

Tina Wells is the CEO of Buzz Marketing Group, who strategizes for top clients within the beauty, entertainment, fashion, financial, and lifestyle sectors to target the allusive Millennial demographic. She has 10 predictions for the year 2012.

Conscious Consumption.Profitable Purpose.Cake Baking.Instanity.Hand-Me-Ups.Wharholism.Communal Consumption.Existential experience.Technoholism.Segmented Engagement.More galleries on AOL Jobs

Tina Wells, CEO of Buzz Marketing Group earned her B.A. in Communication Arts graduating with honors from Hood College in 2002. She is the author of the tween series Mackenzie Blue, published by HarperCollins Childrens Books.