By Tina Wells

Millennials are a confusing demographic for businesses to target successfully
because it's difficult to pin down what this age group is into, up for and
supposedly up against. Unpredictable, incredibly segmented and with fleeting
interests, how can an entrepreneur reach a generation that doesn't stay still
long or often?

Tina Wells is the CEO of Buzz Marketing Group, who
strategizes for top clients within the beauty, entertainment, fashion,
financial, and lifestyle sectors to target the allusive Millennial demographic.
She has 10 predictions for the year 2012.

Conscious Consumption.Profitable Purpose.Cake

Baking.Instanity.Hand-Me-Ups.Wharholism.Communal Consumption.Existential

experience.Technoholism.Segmented Engagement.More galleries on AOL

Jobs

Tina Wells, CEO of Buzz Marketing Group earned her B.A. in
Communication Arts graduating with honors from Hood College in 2002. She is the
author of the tween series Mackenzie Blue, published by HarperCollins Childrens
Books.